Mobile Loyalty and Shopping App for Premium Retail Brand
Retail
What They Were Facing
LuxeRetail's customer engagement was limited to in-store interactions and a basic email programme. The brand had no mobile presence, and its loyalty programme was paper-based with low enrolment rates. Competitors were capturing a growing share of the premium retail market through personalised mobile experiences, and LuxeRetail was losing younger demographic segments at an alarming rate.
How We Solved It
AQBEE designed and built a native iOS and Android application using React Native, backed by Salesforce Commerce Cloud for product catalogue and ordering and Marketing Cloud for personalised push notifications and journey orchestration. The app featured a digital loyalty programme with tiered rewards, in-store barcode scanning for product information, personalised recommendations powered by Salesforce Einstein, and seamless checkout with Apple Pay and Google Pay integration. Firebase was used for analytics, crash reporting, and A/B testing, while AWS handled media asset delivery and real-time inventory checks.
The Impact
Achieved 2.5 million downloads within 6 months of launch, exceeding the initial target by 150% through referral incentives and social campaigns.
App users showed 45% higher retention rates compared to non-app customers, driven by personalised offers and loyalty programme engagement.
Repeat purchase frequency increased by 30% among app users through personalised push notifications and tiered loyalty rewards.
“AQBEE delivered more than an app — they gave us a direct relationship with our customers. The 2.5 million downloads in six months exceeded every projection, and the loyalty programme engagement is driving measurable revenue growth. Our younger customer segment has grown 40% since launch, which tells us we're reaching the right audience.”
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