Headless Commerce Platform with Next.js and Salesforce Commerce Cloud
Fashion & Apparel
What They Were Facing
Maison Laurent's legacy e-commerce site was built on a monolithic platform with 6+ second load times, a 71% mobile bounce rate, and zero personalisation capabilities. The brand's luxury positioning demanded a best-in-class digital experience, but the existing platform could not deliver the speed, design flexibility, or AI-driven recommendations needed to compete with digital-first luxury brands. International expansion to 12 new markets was stalled by the platform's inability to handle multi-currency, multi-language, and regional tax requirements.
How We Solved It
We architected a headless commerce platform using Next.js for the frontend and Salesforce Commerce Cloud (B2C) as the commerce engine. The decoupled architecture enables sub-second page loads via static generation and edge caching on Vercel. Einstein AI powers product recommendations, personalised search, and dynamic merchandising. We implemented Salesforce Order Management for distributed order orchestration across 4 warehouses and 60 retail locations, with ship-from-store capabilities. The platform supports 14 languages, 8 currencies, and region-specific tax engines.
The Impact
Headless architecture with static generation and edge caching reduced average page load from 6.2 seconds to 1.1 seconds across all markets.
Faster pages, AI personalisation, and streamlined checkout increased conversion rate from 1.4% to 2.3% within the first quarter post-launch.
Mobile revenue more than doubled as bounce rate dropped from 71% to 34% with a purpose-built responsive experience and Apple Pay / Google Pay integration.
Launched in 12 new international markets within 90 days of platform go-live, with localised content, currency, and tax compliance in each region.
“Our old site felt like walking into a luxury boutique with fluorescent lighting and broken air conditioning. The new platform is the digital experience our brand deserves. Pages load instantly, Einstein knows what our customers want before they do, and we launched in 12 new countries in three months. Our digital revenue has tripled since launch.”
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