Customer Background:

A beer retail outlet chain is seeking to transition from Mailchimp and implement a BigCommerce e-commerce platform while integrating it with Sales Cloud. Additionally, they aim to utilize Marketing Cloud for both transactional and promotional email campaigns. Furthermore, the company desires to leverage the Customer Data Platform (CDP) and Dataroma for customized segmentation and to execute various customer journeys.

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Challenges:

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Send Transactional Emails in Real-time:

The challenge at hand is to send real-time transactional emails using data from the e-commerce platform. Specifically, the goal is to utilize the order data to send transactional emails at different stages of the order process.

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Member Rating Based on the email interaction:

The challenge is to replicate the functionality provided by Mailchimp in Marketing Cloud, where subscribers are rated based on their past email interactions such as opens and clicks. This rating system needs to be configured to effectively track and optimize promotional email campaigns in Marketing Cloud.

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Customer Segmentation:

The challenge involves setting up customer segmentation based on both personal information and past order data. It requires establishing distinct segmentation criteria that consider demographics and individual customer details, enabling effective targeting and customization of marketing strategies.

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Custom Preference Center:

The solution entails creating a custom preference center to effectively manage customer preferences for various types of promotional email campaigns. This preference center allows customers to personalize their email communication by selecting their preferred categories or types of promotions they wish to receive. By implementing this custom preference center, the company can enhance customer satisfaction and engagement by tailoring their email campaigns to align with individual preferences and interests.